Texting Campaigns Analyses


The Democracy Funders Census Subgroup supported two texting campaigns: a pilot in three states and a broader campaign in 17 states, called the Census Outreach Expansion (COE) project. There are two reports, written by the lead project person, Sandi Fox of Smart As A Fox LLC, that review the projects along with a slide deck summarizing the two efforts.

COE was established to increase grassroots organizations’ peer-to-peer texting outreach efforts and capacity building in the current COVID-19 environment. This project allowed Census Counts partners and grantees to expand their ability to reach hard-to-count audiences in 17 states. By using an open-source P2P texting platform and combining resources for list acquisition, COE removed the middleman and brought down costs to a wholesale level. It also centralized texting efforts to streamline outreach efficiently and prevented a duplication of efforts and unneeded excess costs. Many of the state and national grassroots groups were already looking at expensive peer-to-peer platforms and mobile list buying since in-person field organizing was no longer an option with the pandemic. COE helped groups to join forces to reach the maximum number of hard-to-count targets for 2020 Census outreach.

You can download the two specific reports and the slide deck here:

This report is part of a series to assess the work undertaken by the philanthropic and nonprofit community to promote a fair and accurate 2020 census. This includes qualitative and quantitative research, vignettes describing the census activities undertaken in each of the states, lessons learned from digital efforts, and more. These reports are hosted on the Funders’ Committee for Civic Participation website. Each was commissioned by the Democracy Funders Collaborative Census Subgroup as an independent voice describing the work that was undertaken related to the 2020 census.